We wrap up gamification statistics that could help you understand how essential gamified learning is to your strategy.
Gamification has quickly become one of the most effective strategies for enhancing engagement in education, training, and beyond.
By integrating game-like elements, such as points, leaderboards, and rewards, into learning experiences, organisations are transforming the way people interact with content.
But gamification isn’t just about making things fun; the numbers back up its effectiveness.
Related: The role of gamification in elearning
From boosting motivation to improving retention rates, gamification statistics reveal why this approach is reshaping how we learn and grow.
In this blog, we’ll go through:
- Gamification statistics specific to its market
- Gamification statistics specific to learning
- How to incorporate gamification into your own LMS
Let’s get started.
Gamification statistics specific to the market
Gamification has its fingers in many pieces.
It’s making waves in lots of different sectors thanks to its ability to captivate and motivate.
So it’s no surprise that gamification has shifted from being a buzzword to a proven strategy.
Whether it’s through leaderboards, badges, or immersive challenges, these game-inspired elements are driving better outcomes and creating lasting impacts.
The numbers speak for themselves, highlighting gamification’s role as not just an innovative tool but a key player in shaping the future of engagement and learning.
The global gamification market is projected to grow from $9.1 billion in 2020 to $30.7 billion by 2025.
Currently, 70% of Global 2000 companies use gamification in some form.
In the coming years, the gamification industry will become more dominant in using VR, MR, and AR.
The retail industry is the most common gamification user, followed by the education sector.
So when it comes to the learning sector, how can we harness gamification?
Well first, let’s look at the stats.
Gamification statistics for learning
Gamification has revolutionised the way we approach learning, making it more engaging, interactive, and effective.
Related: LMS gamification: examples and best practices
By incorporating game-like elements such as points, challenges, and rewards, learning experiences have become more dynamic and enjoyable for participants.
But the impact goes beyond just fun—statistics show tangible benefits like improved knowledge retention, increased motivation, and higher engagement levels.
These numbers paint a clear picture of why gamification is quickly becoming a cornerstone in both educational settings and workplace training programs.
Let’s dive into some key stats that highlight its growing influence.
Implementing gamified learning experiences can boost employee engagement by up to 48%.
A TalentLMS survey found that 89% of employees felt more productive in a gamified workplace.
Studies indicate that gamified learning experiences can increase retention rates by as much as 90%.
An impressive 78% of employees say gamification makes their work more enjoyable and engaging.
And 72% of employees claim gamification inspires them to work harder.
Gamified learning has shown a 34.75% increase in student performance, indicating its effectiveness in educational settings.
90% of employees report that gamification makes them more productive at work.
83% of employees undergoing gamified training feel motivated, compared to 61% who receive regular, non-gamified training.
Implementing gamification can lead to a 50% increase in workforce productivity and a 60% boost in employee engagement.
Companies report that employees retain 22% more information when trained using gamified solutions.
E-learning courses with gamified elements see a 90% completion rate, compared to 25% without gamification.
The future of gamification
The future of gamification in learning is incredibly exciting, as new technologies and evolving teaching methods make it more effective and engaging than ever.
Imagine training programs that adapt in real-time, offering personalised challenges and rewards tailored to each learner’s strengths and needs.
With advancements in AI, virtual reality, and augmented reality, gamified learning is set to become more immersive, interactive, and accessible.
These tools not only enhance knowledge retention but also foster collaboration and creativity in ways traditional methods can’t.
As organisations and educators increasingly embrace gamification, it’s clear this approach isn’t just a trend—it’s a transformative shift in how we learn and grow in both personal and professional settings.
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Learn the top L&D trends
How to use gamification in learning
Integrating gamification into an LMS is a game-changer for both learners and administrators.
By adding elements like leaderboards, badges, and interactive challenges, an LMS becomes more than just a platform for delivering content, it transforms into a dynamic and engaging learning environment.
Gamification not only motivates users to participate actively but also helps organisations track progress and drive better outcomes.
It’s a modern approach that blends fun with functionality, making learning experiences more impactful and enjoyable for everyone involved.
So what exactly can you get from BuildEmpire when it comes to gamification?
Points
Everyone loves earning rewards, and points are a simple, cost-effective way to motivate your learners.
You can assign points for a variety of actions, such as logging into the LMS or completing course content.
To make it even more engaging, consider allowing learners to redeem points for rewards or introducing progress levels that let users climb the ranks of achievement.
In the BuildEmpire LMS, assigning points is effortless.
You can configure point allocations directly within your settings, a feature included in our BuildEmpire Edition to help you keep learners motivated and engaged.
Leaderboards
Once your points system is up and running, the next step is introducing leaderboards.
Leaderboards create a healthy sense of competition by showcasing rankings based on points or badges earned.
This feature motivates learners to keep progressing and strive for better performance.
With BuildEmpire, leaderboards can be applied not only to individuals but also across teams and courses, adding a collaborative and competitive dynamic to the learning experience.

Badges
Badges provide a visual representation of achievements, making them a rewarding element for learners to collect while fostering a strong sense of accomplishment.
In Totara’s standard LMS, badges are already a built-in feature. However, our version of Totara takes this functionality even further.
With our enhancements, learners unlock badges as soon as they’re enrolled in a course, giving them a clear view of available learning opportunities and encouraging them to engage.
This proactive approach adds an extra layer of motivation, inspiring learners to explore and achieve more.

Challenges and levels
Lock learning content that can only be accessed when learners advance to higher levels.
As the levels progress in difficulty, learners will feel more inspired to continue to develop and achieve better scores.
Wrapping up
Gamification statistics like these might help you realise the impact it could have on your learners.
But the next step is implementation. And that’s where we come in.
We’re proud of the work we’ve done with our customers to create gamified learning solutions and build gamified features that encourage learner engagement
If you want to see the elements we discussed above live, then book a demo with us.
We’ll show exactly how the core gamification elements work, and show you what else we’re working on.